How I created and sold my second website.

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Towards the end of 2006 I read an article about online poker. I was fascinated by how you could gain a small advantage if you knew how to maximise your playing hand. One way to do this was to calculate the odds of your current hand winning the pot.

I searched online and found some poker software that would view your playing hand and calculate your winning odds from it. It cost quite a bit of money to buy, but it gave me the idea of creating one myself.

This took quite a bit of online and offline research, but I eventually created a Texas Hold’em poker calculator. It would allow you to pick your hole cards, and it’d calculate your odds of winning. This was repeated for the flop, turn and river. The odds would also be adjusted depending on the number of players at the table.

After testing my application, I designed a simple website, added some pages about poker strategies and how using my calculator could give you an advantage.

Finally, I added the option to purchase the calculator using Paypal. If I recall correctly, I set the price around $30 USD.

And that’s all I did. No link-building, SEO, in fact no promotion of any sort. I just left the website online and forgot about it.

About a month later, I received an email from Paypal advising me I had received a payment, a couple of days later I received another Paypal email and then another. I checked online and people were buying my software!

About a month later, I received an email from Paypal advising me I had received a payment, a couple of days later I received another Paypal email and then another. I checked online and people were buying my software!

Instead of maximising this by adding more pages to the website with the aim of increasing site traffic, I decided to sell it on eBay for an instant profit.

I didn’t have any long-term plan on selling my poker calculator, or the potential earnings I could make from it.

If you remember. each sale of the poker calculator was bringing me $30 and was mostly pure profit, and was mostly a passive income.

I went ahead and created an eBay listing, after 10 days it sold for around £350.

Bizarrely, I remember being pleased with this amount, yet looking back at it now, I sold it way too cheap.

The person who purchased it, is still selling the software. Yes, the website is still live after 10 years!

With the profit I made, I started to build niche websites. You can read more about it here.

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